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Ethereum Name Service (ENS) Explained — Why It Could Be the Future of Digital Identity

Ethereum Name Service (ENS) Explained — Why It Could Be the Future of Digital IdentityEthereum Name Service (ENS) Explained — Why It Could Be the Future of Digital Identity Imagine logging into every crypto wallet, Web3 app, or DeFi protocol with a single, human-readable name like “alex.eth” — instead of a long, confusing string of letters and numbers. No more copying and pasting 42-character wallet addresses, no more double-checking every transaction digit by digit. Just one universal, decentralized identity that connects your entire digital world. The Future of Online Identity Might Already Be Here — And It’s Built on Ethereum Welcome to the Ethereum Name Service (ENS) — a revolutionary technology that could reshape the way we think about digital identity, crypto ownership, and online trust in 2025 and beyond. In this article, we’ll break down how ENS works, why it’s becoming essential for investors, developers, and institutions, and how it could redefine finance, wealth management, and digital ownership for the next decade. What Is the Ethereum Name Service (ENS)? At its core, the Ethereum Name Service (ENS) is like a decentralized version of DNS — the system that translates website names (like google.com) into IP addresses that computers understand. But instead of mapping web domains to servers, ENS maps Ethereum wallet addresses (and other blockchain data) to human-readable names — like “yourname.eth.” So, instead of sending ETH to a wallet like: 0x7be8076f4ea4a4ad08075c2508e481d6c946d12b You can send it to: yourname.eth ENS uses smart contracts on Ethereum to manage and resolve these names in a secure, transparent, and censorship-resistant way. This seemingly simple idea has enormous implications for the future of finance, decentralized apps (dApps), and digital identity. Why ENS Matters in 2025’s Web3 Economy In 2025, digital identity is more important than ever. Between DeFi, NFTs, crypto wallets, metaverse platforms, and decentralized governance, your online persona is becoming a valuable digital asset. ENS provides something traditional usernames and email addresses can’t:* Ownership: You fully own your ENS name via your wallet. No tech company or platform can take it away. * Portability: Use it across DeFi apps, exchanges, wallets, and NFT marketplaces. * Verification: It proves on-chain that you own certain wallets, assets, or domains. * Trust: “alex.eth” instantly builds credibility compared to anonymous 0x addresses. This makes ENS a cornerstone of Web3 identity — a unified layer connecting all financial and digital activity under one name. How ENS Works — The Simple Breakdown To understand ENS, let’s look at how it functions technically and financially: A. ENS Domains ENS domains end in “.eth” and are stored on Ethereum as NFTs. Each ENS name is represented as a non-fungible token (NFT) compliant with the ERC-721 standard. This means you can buy, sell, and trade ENS names like any other NFT on platforms such as OpenSea. B. The ENS Registry This is a smart contract that stores:

The owner of each domain

The resolver (which translates names into addresses)
The time-to-live (TTL) for caching C. The Resolver Resolvers map names to actual addresses — ETH, BTC, or even website URLs and metadata. So “alex.eth” might link to:

Ethereum wallet

Bitcoin address
Email contact
IPFS website D. Subdomains ENS also supports subdomains, allowing organizations to create identity systems like:

finance.company.eth

nftvault.john.eth This enables businesses and DAOs to build trust hierarchies within their ecosystem. The ENS Token — Governance and Ownership ENS isn’t just a naming system — it’s also a DAO-governed project with its own native token, $ENS. The ENS token is used for:

Voting on protocol upgrades and fee structures

Treasury management
Community governance decisions This decentralized governance model ensures the protocol evolves with its users — not at the mercy of corporate interests. In November 2021, the ENS DAO distributed $ENS tokens to early users, creating one of the fairest and most community-driven launches in crypto history. How to Buy or Register an ENS Name Getting your own ENS domain is easier than ever in 2025. Here’s a quick guide:

Go to the official ENS app: app.ens.domains 2. Connect your wallet (MetaMask, Coinbase Wallet, etc.) 3. Search for your desired name (like “yourname.eth”) 4. Register it for 1–10 years using ETH 5. Set up records (wallet addresses, websites, social links) Once complete, your ENS name becomes a permanent part of your Web3 identity — tradable, transferable, and verifiable on-chain. Why ENS Could Revolutionize Digital Identity The ENS ecosystem is much more than vanity addresses — it’s laying the foundation for how digital identity and reputation will function in the decentralized future. Here’s why investors and tech leaders are paying attention: A. ENS as a Trust Layer In DeFi and crypto, trust is currency. An ENS domain linked to a known wallet or DAO adds instant credibility — like a verified badge on social media, but on-chain and provable. B. Universal Identity for Finance In traditional finance, identity is tied to banks and KYC systems. ENS flips this model by offering user-owned, interoperable identities across all financial platforms — enabling a borderless financial system. C. Integration with Major Platforms ENS is already supported by:

MetaMask
- Coinbase Wallet
- Uniswap
- Etherscan This growing adoption ensures that ENS becomes the default naming standard for Web3 — much like DNS was for the early Internet. ENS vs DNS — The Internet’s Evolution of Ownership Just as DNS helped billions access the web, ENS could help billions onboard into Web3 — safely, simply, and with true ownership. The Investment Case for ENS in 2025 Many investors view ENS names as digital real estate — scarce, brandable, and potentially valuable over time. Just like how short .com domains became multimillion-dollar assets in Web2, short .eth domains (e.g., 3–4 character names) are already in high demand. Why ENS Names Hold Value:
Scarcity: There’s only one “finance.eth” or “nft.eth.”* Utility: They’re functional — used for transactions and identity.* Adoption: Increasing integration across wallets, apps, and exchanges.* Brand Power: Businesses and influencers use ENS for credibility. Many investors are quietly accumulating ENS domains today as long-term digital assets — believing they’ll become as fundamental as owning key Web2 domains in the early 2000s. ENS and the Future of Decentralized Finance (DeFi) In DeFi, identity and verification have always been challenges. ENS solves both elegantly. With ENS, lenders, borrowers, and investors can:
Verify wallet ownership
- Link on-chain reputation scores
- Access DeFi services tied to their ENS identity Imagine a credit score linked to your ENS name, or a DeFi yield dashboard personalized to “yourname.eth.” As AI-driven DeFi and on-chain identity analytics evolve, ENS will likely serve as the universal login layer for decentralized financial ecosystems. The Rise of Digital Reputation and On-Chain Identity ENS doesn’t stop at wallet naming. The next wave is about reputation. Projects like Lens Protocol and Farcaster are integrating ENS names into social graph data, meaning your on-chain identity will soon include:
Your DeFi history
- Your NFT collection
- Your DAO memberships
- Your staking and governance activity This makes ENS not just a convenience — but a public, verifiable resume in the decentralized economy. Real-World Use Cases of ENS in 2025
Entrepreneurs: Branding wallets like “businessname.eth” for easy payments.* Investors: Linking ENS names to portfolio trackers and DeFi dashboards.* DAOs: Assigning subdomains like “treasury.dao.eth” or “members.dao.eth.”* Artists & Creators: Using ENS for NFT collections or digital galleries.* Institutions: Using ENS for compliance and cross-chain settlement. Every use case adds more demand, liquidity, and legitimacy to the ENS ecosystem. Challenges Ahead — What ENS Still Needs to Solve No technology is perfect. ENS still faces several hurdles:
Gas Fees: Registering and updating records can be costly during network congestion.* Adoption: Mainstream users still find wallets and ENS setup confusing.* Competition: Other naming systems (like Unstoppable Domains) are fighting for market share.* Cross-Chain Expansion: ENS must integrate smoothly with non-Ethereum networks. That said, with Ethereum’s Layer 2 scaling (like Arbitrum and Optimism) and ENS’s growing ecosystem, these challenges are rapidly being addressed. What’s Next for ENS in 2025 and Beyond The ENS roadmap includes:
Cross-chain interoperability
- Decentralized social logins
- Integration with hardware wallets
- Corporate identity verification systems
- ENS-powered Web3 email and messaging These innovations could make ENS the “digital passport” of Web3 — controlling how users access apps, send payments, and prove ownership across the Internet. Final Thoughts: ENS Is the Gateway to Digital Sovereignty The Ethereum Name Service isn’t just a crypto trend. It’s a fundamental building block of the decentralized Internet. As the world shifts from centralized tech monopolies to user-owned ecosystems, ENS empowers individuals to:
Own their online identity
- Protect their wealth
- Simplify crypto interactions
- Build trusted reputations across platforms Owning an ENS name today might feel like buying an early .com domain in 1995 — a small investment that could define your place in the future of finance and digital ownership. If you believe in decentralization, privacy, and financial freedom, ENS isn’t optional — it’s the foundation of your digital life.

Ethereum Name Service (ENS) Explained — Why It Could Be the Future of Digital Identity was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story

Author: Medium

2025/11/10

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Trump Stimulus Check Could Trigger New Crypto Bull Run

The post Trump Stimulus Check Could Trigger New Crypto Bull Run appeared on BitcoinEthereumNews.com. The post Trump Stimulus Check Could Trigger New Crypto Bull Run appeared first on Coinpedia Fintech News The crypto market bounced back on Sunday after U.S. President Donald Trump said Americans could receive direct cash payments funded by tariff revenue. The announcement came through Trump’s Truth Social post, where he claimed the U.S. is bringing in “trillions of dollars” from tariffs. According to him, this money will be used to reduce the national debt and pay Americans a dividend of at least $2,000 per person, excluding high-income earners. This announcement arrives at a tense moment. Trump’s tariff policies are currently under review by the U.S. Supreme Court, which is examining whether previous tariff decisions fell under presidential authority. His post appeared to be a direct defense of those policies, citing tariffs as a major driver of strong economic performance and record revenue. Crypto Prices React Immediately Shortly after Trump’s announcement, the crypto market turned green. Bitcoin moved back above $103,000, Ethereum climbed past $3,500, and Solana traded over $160. The CoinDesk 20 Index also rose more than 1.5%. The bounce was positive but still cautious. The market has been under pressure all week, and Bitcoin is still down more than 5% and Ethereum more than 7%. The rebound shows improving sentiment, with traders starting to factor in the possibility of new money entering the economy, and potentially flowing into crypto. A New Version of Stimulus Checks? Trump’s plan is quickly being compared to the COVID-era stimulus checks. When those checks were sent out in 2020 and 2021, spending shot up, and a noticeable portion of the funds flowed directly into cryptocurrencies. Bitcoin rose more than twentyfold from its lows during that period, Ethereum surged nearly fifty times, and smaller altcoins skyrocketed even more. Popular crypto analyst Money Ape called Trump’s…

Author: BitcoinEthereumNews

2025/11/10

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CryptoPunks Continue to Dominate Weekly NFT Sales

The post CryptoPunks Continue to Dominate Weekly NFT Sales appeared on BitcoinEthereumNews.com. The non-fungible token (NFT) market shows renewed momentum as CryptoPunks keep dominating the weekly NFT sales as recorded highest sales across the sector past week. According to Phoenix Group, the crypto news and analytics platform, the top ten NFT transactions over the past seven days were all CryptoPunk collectibles. This dominance of Cryptopunks reaffirms their status as one of the most valuable digital art collections on-chain. TOP #NFT SALES IN THE LAST 7D Among the largest sales in the last 7D are:#CryptoPunks Largest Sale: CryptoPunk #8296 – $196.31K pic.twitter.com/ATCxQ0BJXC — PHOENIX – Crypto News & Analytics (@pnxgrp) November 9, 2025 CryptoPunks Dominate Weekly NFT Trades with CryptoPunk #8296 Leading the Pack The top NFT transaction of the past week is CryptoPunk #8296, which sold for 54.7 $ETH roughly valued at $196,31K. This makes CryptoPunk #8296 the largest NFT sale of the last week. Following closely, CryptoPunk #5361 recorded a high-value purchase of 45 $ETH that worth around $173.60K, while CryptoPunk #5295 secures the third place at 49.9 $ETH valued at $166.37K. The momentum has extended across multiple unique CryptoPunks, including CryptoPunk #9537 that is selling for 41.5 $ETH valued at $159.90K and CryptoPunk #9498 at 36.8 $ETH for $139.58K. Even the lower-priced entries, such as CryptoPunk #704, #2744, and #2547, remained above the $120K threshold, which reinforce the buyer confidence and long-term collection demand. CryptoPunks Leading the Renewed NFT Confidence These price levels highlight a strong market comeback amid growing institutional interest in NFTs. The data shared by Phoenix, also reflects a broader trend as CryptoPunks NFT collections continue to outperform newer and mid-tier projects, particularly during the market recoveries. Analysts firmly believe the surge is fueled by a mix of uniqueness and the historical significance of CryptoPunks as one of the earliest NFT sets on Ethereum. With the overall…

Author: BitcoinEthereumNews

2025/11/10

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Innovative Web3 Future Unveiled at ETHDenver 2026 Event

The post Innovative Web3 Future Unveiled at ETHDenver 2026 Event appeared on BitcoinEthereumNews.com. ETHDenver 2026 “html ETHDenver 2026 Location: LVC at the National Western Center, 4850 National Western Dr, United StatesDate: Tue, Feb 17 – Sat, Feb 21, 2026Time: 02:00 AM – 04:00 PM (UTC-07:00) Mountain Time (US & Canada)Event Type: Web3 SummitOfficial Website: www.ethdenver.com Event Overview ETHDenver 2026, the world’s largest and longest-running Ethereum #BUIDLathon, is an essential event within the global Ethereum and Web3 community. Since its start in 2018, the event has served as a community-owned gathering, uniting innovators, builders, dreamers, and enthusiasts from across six continents. ETHDenver focuses on advancing decentralization, open finance, governance, and connectivity. With the “New #BUIDL City” theme, participants can engage in hackathons, summits, and immersive experiences designed to shape the future of blockchain technology. Why Attend? Connect with global innovators and leverage networking opportunities. Access unique hackathons pushing for advancements in decentralization. Engage in vibrant discussions about open finance and governance. Explore groundbreaking technologies and futuristic themes. Key Highlights Speakers: Zak Cole, Caitlin Long, Tomasz Stańczak, Austin Griffith, and more! Sessions: In-depth explorations on infrastructure, DeFi, NFTs, and emerging tech. Topics Covered: Decentralization, open finance, governance, Ethereum advancements. Special Features: Immersive experiences, interactive formats, and networking lounges. FAQs What is ETHDenver 2026?A premier Ethereum and Web3 event, known for its large-scale hackathons and robust community engagement. When and where is it held?Tue, Feb 17 – Sat, Feb 21, 2026, 02:00 AM – 04:00 PM, at LVC at the National Western Center, 4850 National Western Dr, United States. Who should attend?Individuals passionate about blockchain technology, including innovators, developers, and enthusiasts. What topics are discussed?Key areas include user-owned internet, DeFi, emerging tech, governance, and community building. “ Disclaimer: The text above is an advertorial article that is not part of Coincu.com editorial content. Source: https://coincu.com/blockchain-event/ethdenver-2026/

Author: BitcoinEthereumNews

2025/11/10

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MoonBull Tops the List of Best Cryptos To Hold in 2025

The post MoonBull Tops the List of Best Cryptos To Hold in 2025 appeared on BitcoinEthereumNews.com. Crypto Presales Discover why MoonBull leads the best cryptos to hold in 2025 with its referral rewards, transparency, and strong community momentum driving long-term growth. As 2025 approaches, investors are hunting for the next wave of crypto projects that can balance innovation, community strength, and sustainability. The spotlight has shifted from short-term hype to long-term conviction, where utility, transparency, and participation decide a project’s true worth. The best cryptos to hold in 2025 aren’t just those that promise growth, but those that build ecosystems where holders have a real stake in success. Among the new generation of tokens, MoonBull continues to surge as one of the most community-empowered cryptos in the market. With its referral system rewarding both outreach and loyalty, it’s building an ecosystem that thrives on fairness and engagement. Alongside major names like Stellar, Ton, and Solana, and emerging favorites like BullZilla and Apeing, these are the coins making noise for all the right reasons. 1. MoonBull: The Best Crypto to Hold in 2025 for Community Power MoonBull stands out as a meme token built on Ethereum that combines entertainment with structure. Its foundation rests on fairness, transparency, and scalability, backed by an audited contract and locked liquidity. The project is designed to empower both small and large investors, giving everyone an equal opportunity to participate in the growth journey. Through its auto-liquidity mechanics, reflections, and supply burns, every transaction strengthens both price stability and community engagement. MoonBull’s mission is clear: reward early believers while creating a sustainable ecosystem that grows with participation. It’s not just another meme coin; it’s a long-term ecosystem designed to turn community energy into measurable results. MoonBull’s Referral System: Turning Connections Into Growth MoonBull’s referral system is a standout feature that redefines how community marketing works in crypto. Every connection generates instant, mutual…

Author: BitcoinEthereumNews

2025/11/10

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Best Cryptos To Hold in 2025: MoonBull Leads the Charge Toward a Smarter Future

As 2025 approaches, investors are hunting for the next wave of crypto projects that can balance innovation, community strength, and […] The post Best Cryptos To Hold in 2025: MoonBull Leads the Charge Toward a Smarter Future appeared first on Coindoo.

Author: Coindoo

2025/11/10

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Spanish Crypto Influencer Arrested in $300 Million Fraud Scheme

The post Spanish Crypto Influencer Arrested in $300 Million Fraud Scheme appeared on BitcoinEthereumNews.com. The arrest on November 6, 2025, marks the takedown of one of Europe’s largest cryptocurrency-related pyramid schemes, affecting over 3,000 victims across multiple countries. The Spanish Civil Guard conducted the arrest under Operation PONEI, with support from Europol and law enforcement agencies from the United States, Singapore, Malaysia, and Thailand. Romillo appeared in court on November 7 and was denied bail due to flight risk concerns. Judge José Luis Calama ordered him held in provisional prison pending trial. The Madeira Invest Club Scheme Romillo’s fraudulent operation centered around the Madeira Invest Club (MIC), which launched in early 2023. The club presented itself as an exclusive private investment group offering opportunities in luxury assets including real estate, high-end vehicles, yachts, rare whiskey, gold, and cryptocurrencies. Investors were promised annual returns between 20% and 53%. The scheme used digital artwork purchase agreements, claiming it would buy NFTs and other digital art that would later be resold at guaranteed profits. However, investigators found no real business activity behind the operation. According to Spanish authorities, the Madeira Invest Club functioned as a classic Ponzi scheme. Money from new investors paid returns to earlier participants, creating the illusion of profitability while the operation collapsed from within. The scheme collected €7 million in membership fees alone before its shutdown in September 2024. International Criminal Network The investigation revealed an extensive criminal network spanning at least 15 countries. Romillo allegedly controlled 52 shell companies and maintained 106 bank accounts across multiple jurisdictions including Portugal, the United Kingdom, Estonia, the Dominican Republic, Albania, Malaysia, Hong Kong, and Singapore. A key factor in denying Romillo bail was the discovery of €29 million in a Singapore bank account linked to the accused. This substantial offshore holding heightened concerns that he would flee to avoid prosecution. Investigators also uncovered Romillo’s involvement…

Author: BitcoinEthereumNews

2025/11/10

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Ethereum network gas fees drop to just 0.067 Gwei amid slowdown

                                                                               The cheap network fees are a boon for traders but could signal long-term fundamental issues with Ethereum's revenue generation model.                     Gas fees on the Ethereum layer-1 blockchain dropped to just 0.067 Gwei on Sunday, amid a lull in the crypto markets sparked by October’s historic market crash.The average price for executing a swap on Ethereum is just $0.11, non-fungible token (NFT) sales carry a fee of $0.19, bridging a digital asset to another blockchain network will cost users $0.04, and onchain borrowing costs $0.09 at the time of this writing, according to Etherscan.Ethereum network transaction fees hit a recent high of 15.9 Gwei on October 10, the day of the market flash crash that caused some altcoins to shed over 90% of their value within 24 hours.Read more

Author: Coinstats

2025/11/10

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