CZ Urges Coinbase to List BNB Chain Projects

• CZ asked Coinbase to list BNB Chain projects, pointing to Binance listings of Base tokens.
• Replies split over reciprocity, listing standards, and practical hurdles such as language and venue coverage.
• Community posts cited Venus, Ren, MOBOX, Biswap, and BinaryX as BNB Chain projects not on Coinbase.

On October 16, 2025, Binance co-founder Changpeng Zhao (CZ) urged Coinbase to add more BNB Chain projects. 

In a new X post, he noted that Binance has listed several tokens built on Base, Coinbase’s Ethereum layer-2, and said broader, cross-ecosystem inclusivity would benefit users and liquidity. He framed the message as a recommendation rather than a trade prompt.

CZ calls for Coinbase to add BNB Chain listings

Despite presenting the example of Binance listing Base projects, Zhao clarified that he is not suggesting a trade but only recommending. According to the Binance co-founder, the symbiosis is necessary, given the growing narrative of being open and inclusive. He further registered his belief that listing BNB Chain projects would be good for the Coinbase crypto exchange.

Zhao’s submission triggered a debate among the crypto community members, reflecting a sharp divide between those who supported his view and crypto users who disagreed with his opinion. For instance, several Zhao critics berated him for Binance adopting the same system that he criticized Coinbase for. 

Community reaction split over motives, standards, and reciprocity

Hyperliquid supporters under Zhao’s post stated that Binance had not listed any project from the blockchain and asked Zhao to make that happen before recommending a similar procedure for Coinbase. 

Meanwhile, a few respondents cited language barriers as a potential complication for listing several BNB Chain projects on Coinbase. According to them, it would be odd to have Chinese tickers on the American crypto exchange.

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Although Zhao debunked most of the excuses presented by his critics on why he did not need to complain about Coinbase’s approach, a particular user recalled an old post where the former Binance CEO justified not listing projects. 

In the highlighted post, Zhao attributed the non-listing of projects by crypto exchanges to their lack of standards. According to Zhao, it is crypto exchanges that aim to list strong projects. Hence, any project struggling to be listed needs to perform an inquest.

Top BNB Chain projects missing on Coinbase

For context, some of the top BNB Chain projects not listed on Coinbase include Venus, Ren, MOBOX, Biswap, and BinaryX. These are the projects with the highest TVL and currently gaining significant traction on the BNB Chain.

Only Pancakeswap, the lone BNB Chain project listed on Coinbase has a higher TVL than the above-listed solutions. Meanwhile, it is worth noting that these, and the other 1,200-plus projects on BNB Chain comprise the underlying factor behind BNB’s recent skyrocketing demand.

Data from TradingView reveals that BNB recently recorded a new all-time high following an impressive rally that saw the cryptocurrency reach $1,375 in a protracted bull run.

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