foodpanda turns everyday routines brighter this Christmas
Editor’s note: This press release is sponsored by foodpanda and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.
Christmas in the Philippines has always been a sensory event—the lights, the music, the traffic, the crowds, the gift lists that never seem to end. But this year, something unexpected is catching people’s eyes. In the middle of all the red, green, and gold, a new holiday color is taking over the city: a bold, joyful pink that signals comfort exactly when you need it.
This season, foodpanda is painting the town pink with simple but meaningful touches meant to bring small moments of joy to people’s everyday routines: from comforting stops around the city to community efforts that support those who need it most.
Extending comfort where it matters most
WARM MEALS. Daniel Jaramillo, managing director of foodpanda Philippines, volunteers during the company’s Donor for the Day activity at the DSWD’s Walang Gutom Kitchen in Pasay City
Through a series of purposeful outreach initiatives, foodpanda extended its CSR PANDAriwang far beyond the digital screen to touch the hearts of those who need it most.
From the dedicated frontliners, medical staff, and patients at Cebu City Medical Center to the resilient communities that Walang Gutom Kitchen and Bahay Aruga serve, foodpanda’s mission was to bridge the gap between service and genuine human connection.
SHARING TIME. foodpanda volunteers engage and play with children at the Lingap Center in Taguig City
These initiatives represent a core belief at foodpanda—that the spirit of care and service must extend far beyond those who use the app. In a year where many communities have faced the weight of recent calamities, the company’s outreach serves as a vital bridge to those often overlooked. By standing alongside healthcare heroes, marginalized families, and those in need, foodpanda is dedicated to transforming the holiday season into a collective celebration.
Comfort in the middle of the holiday rush
The Christmas rush is festive, but it can also wear people down: long lines, crowded terminals, and endless lists that leave everyone feeling drained. To meet those moments head-on, foodpanda introduced pink “We Gotchu Stops” across the city.
These small but thoughtful installations offer comfort exactly where holiday stress tends to build. Rest benches and chill spots in Market Market, Circuit Makati, and Greenfield Central Park give people a place to pause, while vending machines and charging stations in One Ayala, Ayala Avenue, and PITX provide quick essentials and battery boosts for the always-on-the-go crowd. Simple as they are, these touches offer real relief—small reminders that someone thought about what people might need in the middle of the rush.
For foodpanda, convenience isn’t something confined to a screen. The brand shows care not just through deliveries but through real-world touches that support people wherever they are. Each pink stop quietly reassures anyone passing by that foodpanda sees them, understands the chaos of the season, and most of all — they gotchu.
Ka-pandas who bring joy wherever they go
Traffic is part of every Filipino Christmas, but this year, the roads come with a little extra brightness. foodpanda’s partner riders, decked out in pink shirts, reindeer antlers, fairylights, and holiday-themed gear, are turning Metro Manila’s daily gridlock into unexpected moments of cheer.
Spotting one in the middle of traffic instantly lifts the mood, a quick reminder that even stressful days can feel lighter—and when you order, that same festive energy shows up at your doorstep.
These riders already go above and beyond every day, and this season, they’re bringing even more heart to what they do. From December 8 to 10, you would have seen festive Ka-panda riders across Metro Manila—delivering not just food, but the spirit of the season wherever they go
Pink sights that brighten up the city
Since October, pink has been popping up along major highways and city centers through digital billboards carrying the message “Pasko Na, We Gotchu.” They add a fresh layer to the holiday skyline and quietly signal that foodpanda is showing up for Filipinos beyond the app.
More than decoration, these billboards serve as clear reminders: whether people are stuck in traffic, racing between errands, or heading home after a long day, foodpanda wants to make the season feel a little lighter and more comforting. This simple message sets the tone for everything else they’re rolling out this Christmas.
A season painted with purpose
All these efforts show how foodpanda is filling the city with touches that feel warm, caring, and genuinely thoughtful. Each detail reflects one promise: that help and comfort can find you wherever you are. Amid the holiday rush, the brand hopes people will feel one thing above all: foodpanda has gotchu this Christmas! – Rappler.com
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