ManageEngine launches partner-developer marketplace in Southeast Asian markets

JAKARTA — ManageEngine, the enterprise IT management software division of Zoho Corp., has launched a partner-developer ecosystem called ManageEngine Marketplace in Southeast Asian markets to help companies in the region improve their systems by applying emerging technologies.

“What we have done is we have made our platforms extremely flexible so you can customize by tweaking the products inside or you can write your own software and modify or extend the capabilities of the products… Like how you have applications in the Apple, Android ecosystem, our customers and our partners can build applications on top of our platforms, extend the capabilities, modify behavior of our products and publish it in a marketplace,” ManageEngine Chief Executive Officer Rajesh Ganesan said in a media roundtable here on Monday.

The marketplace is a symbiotic ecosystem connecting partner-developers, customers, and the ManageEngine platform teams to co-innovate and accelerate enterprise IT outcomes.

Since its launch last week, the platform has hosted over 17 partner-developer organizations who have built more than 170 turnkey extensions, driving more than 10,000 downloads so far.

The solution rapid-deploys ManageEngine’s artificial intelligence (AI) agent Zia across the company’s platforms and third-party solutions to lift enterprise workloads.

Mr. Ganesan said their customers and partners can build an AI agent using the Zia Agent studio, where they can type in prompts to manage data.

He added that they are investing heavily in the solution as it will also build a developer ecosystem around ManageEngine.

“How many partners would we have in Southeast Asia region alone? There are distributors and then resellers that run in a few hundreds — 250 just in the Southeast Asian region. That is ecosystem for us,” Mr. Ganesan said.

“Now we are entering, building the developer ecosystem for ManageEngine, where ManageEngine is not just developed by our own people. It will be developed by the ecosystem in a very controlled fashion,” he added.

Across Southeast Asia, ManageEngine has more than 7500 customers, with revenues growing by an average of 25% predominantly coming from its cloud solutions, ManageEngine Asia-Pacific Regional Vice President Arun Kumar said.

“We offer both on-premise as well as cloud applications for ManageEngine and still Southeast Asia the major revenue comes from on-premise, particularly from banking, government, public sector because of the strong regulations. But cloud is picking up a lot of momentum, our cloud growth is around 35%,”

He said growth in the region will also be driven by existing customers buying more products as well as their security solutions.

The company has over 1,000 customers each in Indonesia and Singapore, some 800 in Malaysia, more than 750 in the Philippines, about 700 from Thailand, and over 500 in Vietnam.

In terms of revenue growth, Vietnam had the fastest expansion at 35%, followed by the Philippines at 30%, Thailand and Malaysia both at 25%, Singapore at 23%, and Indonesia at 20%. — Aaron Michael C. Sy