New and enhanced features give banks and credit unions clearer account visibility through enhanced SSO and more precise marketing control through Campaign ManagerNew and enhanced features give banks and credit unions clearer account visibility through enhanced SSO and more precise marketing control through Campaign Manager

With Product Enhancements, HC3 Continues their Commitment to Client Experience

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New and enhanced features give banks and credit unions clearer account visibility through enhanced SSO and more precise marketing control through Campaign Manager

HC3, a statement partner for banks and credit unions, announced an enhanced Single Sign-On (SSO) experience that gives clients a cleaner, more intuitive interface along with deeper visibility into account details.

Read More on Fintech : Global Fintech Interview with Baran Ozkan, co-founder & CEO of Flagright

The redesigned SSO experience delivers a modernized look that simplifies account navigation while surfacing the information clients need to act with clarity and confidence. Key improvements include:

Digital delivery notifications: A new alert icon in the top-right corner immediately flags accounts not enrolled in digital delivery, helping ensure customers never miss important communications.

Last viewed indicators: Clear “last viewed” markers keep customers aware of recent activity at a glance.

Optimized page layout: A streamlined design makes better use of page real estate, reducing visual clutter and enabling faster interactions.

Verified email confirmation: Visual indicators now clearly confirm verified email addresses, giving customers added assurance that their contact information is accurate and secure.

“These updates reflect our continued focus on delivering a thoughtful, user‑first experience,” said Jeremiah James, Chief Strategy Officer for HC3. “By combining cleaner design with practical, transparent features, we’re making it easier for clients to stay informed and in control.”

HC3 also announced key enhancements to Campaign Manager, which gives financial institutions the ability to build and manage on-statement marketing ads independently with intuitive setup for users of all skill levels. The updates, focused on advanced targeting, put the right messages in front of the right recipients, driving measurable engagement.

ZIP code targeting: Location-based selection using either 3-digit for broader regional coverage or 5-digit for precise local focus.

Customer cohort targeting: Audiences can be segmented into specific customer groups with personalized messaging.

Statement-type targeting: Target customers who receive print statements, digital statements, or both.

“As one of the most-viewed documents, whether print or digital, monthly account statements are a valuable resource for financial institutions. These functional updates improve our clients’ experience as well as their productivity,” added James. “HC3 was founded on a commitment to excellence for our clients, and these enhancements help them achieve increased customer engagement and reduce their operational load.”

Catch more Fintech Insights : Real-Time Payments and the Redefinition Of Global Liquidity

[To share your insights with us, please write to psen@itechseries.com ]

The post With Product Enhancements, HC3 Continues their Commitment to Client Experience appeared first on GlobalFinTechSeries.

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