Viewership of cryptocurrency-related content on YouTube has fallen to its lowest level since January 2021.

PANews reported on January 12th that, according to Cointelegraph, views of cryptocurrency-related content on YouTube have plummeted over the past three months, reaching their lowest level since January 2021. On Sunday, Benjamin Cowen, founder of ITC Crypto, shared 30-day average view data for multiple cryptocurrency YouTube channels, highlighting this decline. Regarding the similar drop in engagement across cryptocurrency channels on the X platform, he stated, "So, this isn't just a problem with the X platform and its algorithm adjustments."

However, on-chain analytics platform Santiment stated on Friday that social sentiment towards Bitcoin is "clearly becoming more positive, and while the bleeding hasn't completely stopped, it has at least shown slight signs of improvement." The platform added that the $90,000 price level is crucial for retail investors to maintain a positive mindset. Meanwhile, the platform also stated that social sentiment towards Ethereum "appears more fragmented and has not yet shown any consistent trend."