Securian Financial Launches FlexTech™ to Make Embedded Protection Simple, Fast and Convenient

Securian Financial announced the launch of FlexTech, a new technology capability designed to make it easier than ever for affinity groups, including digital lenders and financial institutions, to embed protection products directly into their loan applications and other customer-facing digital experiences.

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Developed with Walnut, a modern embedded insurance technology provider, FlexTech builds on Securian’s longstanding expertise in protection solutions and expands the company’s ability to deliver them in a simple, fast and scalable way.

FlexTech enables Securian’s partners to quickly embed protection products into their digital experiences through APIs and a modular platform that offers flexibility without sacrificing sophistication.

Initially, FlexTech will enable the sale of Securian’s payment protection product suite, a financial safety net for consumers that covers their monthly payments in the event of specific life events such as disability, involuntary unemployment, critical illness or death. By embedding payment protection offers directly within the application or purchase flow, lenders can offer relevant coverage options at the moment they matter most — creating a streamlined customer-centric experience. Additional Securian products will be available through FlexTech in the coming months.

“FlexTech represents a major step forward in how we support our partners’ digital strategies,” said Dave Seidel, Securian Financial senior vice president and head of Affinity Solutions-U.S. “As digital lending and fintech opportunities continue to scale, partners need solutions that are fast to implement, easy to integrate and designed to drive measurable business outcomes. FlexTech delivers the best of Walnut’s sophisticated technology paired with Securian’s deep protection expertise—enabling partners to meet evolving customer expectations with confidence.”

“Walnut is thrilled to be partnering with a venerable company like Securian,” said Derek Szeto, Walnut’s CEO. “This is a timely moment in history for everyday customers to ensure their financial security. By combining Securian’s product expertise with Walnut’s embeddable infrastructure, more consumers than ever are going to be able to acquire the safety net they need to protect them when they need it most.”

A go-to provider for affinity groups

Securian Financial’s Affinity Solutions business is a go-to provider of insurance and other protection products to more than 6,000 affinity groups, including digital lenders, financial institutions and associations, in the United States and Canada.

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