Tide to Launch Connected Insurance for SMBs

Tide, the UK’s leading business management platform,  is launching Tide Insurance for small and medium-sized businesses (SMBs). The new service enables Tide members to access tailored business insurance directly through the Tide app – saving them time, reducing admin, and helping close the protection gap among UK small businesses. The first products are being launched in partnership with Admiral Business.

Tide is already the leading business management platform in the UK serving over 14% of all UK SMBs.

The upcoming launch of Tide Insurance marks another major step in Tide’s mission to simplify business management by connecting essential services – from banking and invoicing to payroll and now insurance – all in one place.

Many small businesses remain underinsured, leaving them exposed to financial loss if the unexpected happens. Tide’s new embedded insurance offering helps address this problem.

Using information Tide already holds about its members’ businesses (such as turnover, industry, and number of employees), the app can pre-populate details, allowing simple journeys that remove the need for repetitive forms and speed up the process of securing cover.

Admiral Business was selected as first partner for Tide Insurance, reflecting its strong expertise and pedigree in the UK insurance market. Three business critical covers will be offered initially: Employers’ Liability, Public Liability, and Professional Indemnity insurance.

Oliver Prill, CEO at Tide, said: “We’re constantly looking for ways to save our members time and make running a business simpler. Tide Insurance brings seamless, tailored insurance directly into the Tide app – so SMBs can protect themselves and their teams without wasting hours on paperwork.

“For too long, small businesses have been underserved and underinsured. Tide Insurance helps bridge that gap by making insurance more accessible, relevant and easy to manage alongside everything else they do with Tide.”

Emma Huntington, CEO at Admiral Business, said: “We’re excited to partner with Tide to embed tailored insurance directly into their app, making protection more accessible and seamless for SMEs. This reflects our drive to challenge convention and use innovation to make insurance smarter and faster.

“By fusing our insurance expertise with Tide’s smart digital tools, we’re simplifying protection and integrating it into everyday business banking. It’s a step towards our ambition to make insurance easier to access and understand.”

The product will begin rolling out to Tide members imminently, with further product enhancements planned in 2026.

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